Public Affairs Associate Director (Latam & Middle East) - Global Public Affairs, SIN

About SHEIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries.

To learn more about SHEIN, follow us at shein.com, instagram.com/sheinofficial and youtube.com/shein.

Summary

Focusing on Latin America, Middle East and Singapore markets, the successful candidate will be responsible for analyzing and providing assessment of relevant public policy issues and their implications on SHEIN’s business interests. He/she will work with the relevant Director/Senior Director to develop and manage the company’s public policy positions for assigned markets.

In addition, the successful candidate will work with the Director to develop and drive stakeholder engagement strategies, as well as take the lead in executing and managing policy engagements for SHEIN in assigned markets. He/she is responsible for fostering strategic partnerships with key stakeholders and translating policy engagements into tangible commercial outcomes to advance SHEIN’s market access and expansion efforts. Working closely with in-market teams, he/she will also plan, organise and manage SHEIN’s various stakeholder engagement platforms, in support of the objective to expand and enhance collaborations with relevant stakeholders.

In this role, the candidate must be able to work effectively with various teams globally. This includes the government and public relations teams in assigned markets, as well as SHEIN’s ESG, Finance, Legal, Marketing and Supply Chain teams to represent and advocate the company’s positions on a multitude of policy issues.

The successful candidate should possess a deep interest and ability to understand how politics, business, finance, sustainability, technology and innovation, as well as international relations are interconnected. These are pertinent issues that have an impact on our projects and initiatives.

Key Responsibilities

• Track, monitor and provide assessment of strategic/policy issues and their implications to SHEIN’s commercial interests in assigned markets
• Develop and provide recommendations to SHEIN’s senior management and relevant business units concerning political, policy, and regulatory issues
• Identify and map key policy stakeholders (including political office holders, government officials, regulators, international organisations, non-governmental organisations, and industry associations)
• Develop and drive engagement strategies to reach out and build strategic relationships with key stakeholders to strengthen SHEIN’s network of partners
• Formulate and execute advocacy plans to translate policy engagements into tangible commercial outcomes to secure SHEIN’s market access and expansion efforts
• Develop and drive strategic communications plans and partnerships in support of company’s overall policy positioning and profiling
• Organise and manage meetings with external parties, including the preparation of briefing notes/presentations for senior management’s reference
• Lead in the planning, organisation, and management of networking platforms

Qualifications and Experience

• Degree in International Relations, Political Science, Global Studies, Law, Economics or related field
• At least 8 years of working experience in government relations or public policy
• Experience in policy research, development, analysis, and advocacy
• Strong policy and regulatory network in assigned markets, with a demonstrated ability to effectively and comfortably interact at the highest corporate/political levels to undertake advocacy work
• Track record of effectively solving complex issues and delivering strong results while maintaining the highest standards
• Keen interest to translate policy/regulatory engagements into tangible commercial outcomes
• Exposure to strategy work within a government agency or corporate would be advantageous
• Prepared to undertake regular business travel to assigned markets
• Strong analytical, presentation (written and oral) and project management skills
• Excellent interpersonal skills
• Ability to multi-task, work independently, and have exceptional attention to detail while operating in a fast-paced and dynamic environment
• Ability to work collaboratively across teams